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Is Content Strategy the new Project Management?
“Content is everything from copy, of course, to text, images, icons, logos, audio, video… absolutely anything that goes into the digital world.” - Sandi Wassmer, inclusive technologist If content is...
View ArticleContent & Copywriting Resources
I love when I can go to one place and find a bajillion useful sites. So I made one just for you! Happy Birthmasversary! Content 101 (Strategy & Marketing) A Content Strategy Roadmap, Brain Traffic...
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Live from Congility: Branding isn’t Bollocks
Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products...
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Live from CSA: Your Complete A-Z Guide to Personal Branding
Your Complete A-Z Guide to Personal Branding, by Barry Feldman The benefits of a powerful personal brand: A steady stream of clients More prestige “Think of your blog a self-directed professional...
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Bubble tea and Brand Awareness
If you’re wondering whether brand awareness matters, just remember: last week I was feeling nostalgic for college, and so I bought some bubble tea. My first experience with bubble tea is forever...
View ArticleOne Chance to Make a First Impression
“Brand is what people say about you when you’re not in the room.” -Jeff Bezos (Amazon) The first interview at a new company is the only time, as a new (prospective) employee, that you get to make a...
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Who is “The Doctor?”
When David Tennant first replaced Christopher Eccleston as Doctor Who, I was heartbroken. Luckily, the show’s other main character, Rose, mirrored my fears and sense of loss, and as she fell in love...
View ArticleIs Your Web Voice Better Than a Spice Girl?
Imagine you visit a website, and in the middle of purchasing a new lawn mower, a Spice Girls song began. How embarrassing would it be? How distracting? That’s not the voice or personality of your site!...
View ArticleWhat is a “Likable” Brand?
It’s been almost two years since Chimamanda Ngozi Adichie’s Girls Write Now Awards Speech, and yet in the current political climate it’s getting some much-needed press. Today, I’m sharing it both...
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